We help solar installation companies dominate their local market with proven digital marketing strategies that generate qualified leads, build your reputation as the go-to installer, and fill your pipeline with homeowners ready to go solar.
Lead Marketing Strategies delves deep to understand our solar clients’ competition. At our solar digital marketing agency, we focus on the solar panel industry while also making sure that we utilize our expertise in every marketing industries methods. This way, you’re guaranteed quality results.
Rank #1 when homeowners search for solar installation companies in your service area.
Learn MoreDominate the Google Map Pack and capture homeowners searching for solar companies in every city you serve.
Learn MoreConvert more website visitors into installation appointments with a solar website built to generate leads.
Learn MoreGenerate solar installation leads immediately with Google Ads campaigns optimized for your service area.
Learn MoreBuild trust and stay top-of-mind with homeowners in your service area through strategic social media presence.
Learn MoreBuild a 5-star reputation that makes homeowners choose you over competitors before they even call.
Learn MoreWe specialize exclusively in solar marketing. This means we understand your industry, your customers, and what works.
No restaurants. No dentists. No retail stores. We focus 100% on solar businesses, which means we understand installation sales cycles, financing conversations, and the unique challenges of selling a 25-year investment.
Your success is measured in installations, not website traffic. We build marketing strategies around your sales process, seasonal patterns, and the long research cycles that solar buyers require.
We've helped 500+ solar companies generate more leads and close more installations. Our strategies have directly contributed to thousands of residential and commercial solar projects across all 50 states.
We earn your business every month with results, not lock you into 12-month contracts like most agencies. When your installation calendar is full and revenue is up, you'll want to stay.
Proprietary AI technology trained specifically for solar marketing.
Don't just take our word for it. See what solar business owners are saying about our marketing services.
Based on 341+ Google reviews
"I am very satisfied with using the Lead Marketing Strategies platform for digital marketing and SEO projects. It has been a great experience working with skilled experts here for w..."
"Absolutely amazing marketing agency in Commack! Their team is professional, creative, and truly understands how to deliver real results. They helped boost our brand’s visibility,..."
"Lead Marketing Strategies offers a comprehensive approach to digital marketing that truly delivers results. Their expertise in lead generation, coupled with targeted SEO and paid a..."
"Lead Marketing Strategies is an amazing digital marketing agency! Their team is professional, creative, and truly focused on helping businesses grow. They deliver real results with..."
We understand the solar business because we've lived alongside it for over a decade. Our team knows the difference between kW and kWh, understands net metering, and can explain the ITC in our sleep. We know the pressure of seasonal demand, the challenge of competing with nationals, and the importance of building trust with homeowners making major investment decisions. When you work with us, you're partnering with a team that treats your installation calendar like our own. We've helped hundreds of solar companies - from startups building their first marketing presence to established installers scaling into new territories.
No matter what type of solar business you operate, we have the expertise to help you grow.
Try our free tools to analyze your online presence. No sign-up required.
Get a comprehensive analysis of your solar website. Our free tool checks SEO, performance, mobile-friendliness, and security - all in under 30 seconds.
Try It FreePlanning to start a new solar or rebrand? Check if your perfect domain name is available across multiple extensions.
Try It FreeSecure your solar brand across all major social platforms. Check username availability on 12+ social networks.
Try It FreeHave questions about solar marketing? We've got answers.
Part of the Lead Marketing Strategies family. We have dedicated teams specializing in marketing for specific industries.
Marketing solutions for plumbers and plumbing contractors.
Digital marketing for attorneys, law firms, and legal practices.
Marketing services for daycares, childcare centers, and preschools.
Digital marketing solutions for auto repair shops, mechanics, and automotive businesses.
Full-service digital marketing agency helping businesses grow online.
Campaign marketing for political candidates and organizations.
Expert advice and proven strategies to help your solar business grow.
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Solar company marketing encompasses all the strategies and tactics used to promote solar installation businesses and their services to potential customers. This includes digital marketing (SEO, PPC, social media), content marketing (blogs, guides, videos), and reputation management (reviews, testimonials). The goal is to generate qualified leads from homeowners ready to go solar, build your brand as a trusted installer, and establish yourself as the go-to expert in your service area. Effective solar marketing focuses on both attracting new leads and nurturing prospects through the 3-6 month research cycle typical of solar purchases.
Today, 97% of homeowners research solar online before contacting an installer. They compare companies, read reviews, and create shortlists based on what they find. If you're not visible online, you're invisible to the majority of potential customers. Digital marketing allows you to be found when homeowners search for solar installers, build trust before they ever contact you, and generate exclusive leads that don't have to be shared with competitors. Unlike buying leads from aggregators, digital marketing builds an asset you own - sustainable lead generation that works 24/7.
We specialize exclusively in solar company marketing. We're not a generic agency trying to figure out your industry - we understand net metering, tax credits, battery storage, inverter types, and the unique challenges solar companies face. We've worked with hundreds of solar businesses from residential installers to commercial EPC firms, and we know what works. Our strategies are based on solar-specific best practices, and we measure success the way you do: leads, consultations, and completed installations.
We work with solar installation companies across the United States. Because we focus on hyperlocal marketing strategies, we can help you dominate your specific service area regardless of location. We limit the number of installers we work with in any given market to avoid conflicts, so we recommend reaching out early to secure your territory.
Our services range from $500/month for focused solutions like reputation management to $8,000+/month for comprehensive marketing programs. Most successful solar companies invest $2,000-$5,000/month in digital marketing. The right investment depends on your market competition, territory size, and growth goals. We offer a free consultation to assess your needs and recommend a program that makes sense for your business and delivers strong ROI.
No. We offer month-to-month agreements for most services. We believe in earning your business with results, not locking you into contracts. That said, marketing is most effective with consistency, so we recommend committing to at least 3-6 months to see meaningful results. Some services like website development have project-based pricing.
Get a free consultation and discover how we can help you attract more customers and grow your business.
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